Product / Motion
The magic pill
A monochrome motion study combining kinetic type, abstract shapes, and a dimensional capsule.
02 / 07- Piece
- Original work
- Role
- Motion design, Product visuals
Overview
The magic pill is a vertical, monochrome motion piece. A dimensional capsule sits on a dotted grid. Black organic shapes move at the edges of the frame. Type and abstract marks share the same limited palette of grey, black, and off-white.
Type of work
Product-style motion design. The capsule is treated as an object in a graphic composition, not as a live-action pack shot. Original work, not a client job.
Role
Amar Benini built the motion: the capsule, the grid, the kinetic type, and the framing shapes.
On screen
The capsule is two-tone, with a smooth cap and a transparent body filled with small spheres. It sits with a hard shadow on a technical grid. Soft black blobs occupy the corners and shift around the object. Type appears and leaves in the same graphic language. The piece is short, graphic, and made for a tall frame.
Format
Vertical film, 1080×1920, about seven seconds. Suited to a social or stories frame. The public URL keeps the earlier slug /work/sound-in-motion/.
in mind?
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