THE PROCESS / BY AMAR
Premiere Pro + After EffectsGood videos
don’t just happen.
An idea. A timeline. A lot of small decisions.
Here’s how I bring it all together.
- 01
Before the timeline
IDEA / DIRECTIONFind the feeling.
Every edit starts with a question: what should this make you feel? I find the idea, gather references, and decide what deserves the viewer’s attention.
A clear direction. A reason for every frame. - 02
Adobe Premiere Pro
PrBuild the rhythm.
I bring the footage into Premiere Pro and shape the story. Select the moments, find the order, trim the pauses. The cut needs to work before the effects arrive.
Footage → selects → a cut that flows. - 03
Adobe After Effects
AeGive it movement.
Then I move into After Effects. Type, shapes, and interfaces become part of the story. I work on keyframes, easing, and transitions until the movement feels intentional.
Keyframes set the positions. Timing gives them character. - 04
Sound & finishing / Premiere Pro
PrMake it land.
Back in the edit, I bring the picture and sound together. Music sets the pace; sound effects give movement weight. I refine the colour, levels, and small details that hold it all together.
The right sound, on the right frame. - 05
Review & delivery
FINAL CHECKEvery frame. One last time.
I watch the whole piece, check the text and audio, and refine anything that breaks the flow. Then I export for the destination, from a vertical reel to a widescreen film.
One idea, ready for its screen.